Mercurae Law - Brand Positioning and Design

Outsourced in-house legal services is a relatively nascent sector in the UK. Many businesses are unaware of the existence, benefits and accessibility of legal outsourcing services vs traditional law firms.

Mercurae Law launched in 2020. Specialising in Corporate and Company Commercial law, their USP is in providing outsourced general counsel services via a retainer model, targeting SME businesses in all sectors.

Voltaire was asked to identify the core target audience, bring clarity to Mercure’s core offer, and position the brand distinctively, bringing it to life through design.