About Voltaire
Named after a hero of the Age of Enlightenment, Voltaire’s mission is to build distinctive and compelling brands in the professional services sector, focusing on the collective personality and values of the people behind the firm, as seen through the eyes of their clients and stakeholders.
‘Il faut cultiver notre jardin’
The last line of Voltaire’s scandalously brilliant satirical novel, Candide, and a philosophy that serves well in any walk of life, especially brand building.
You reap what you sow.
Compelling brands are designed and cultivated, maturing from the acorn of an idea, to a great and enduring oak.
The good news is, building a brand can be done a lot quicker than growing a tree. The process requires ambition, perseverance, and the belief that the juice is worth the squeeze.
Voltaire’s Philosophy
FAQ’s
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Professional Services firms with ambition to grow, who recognise the need to give their brand some real meaning both internally and externally. Voltaire seeks to work with SME businesses who are looking to distinguish their offer from their peers.
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What value would you place on having a brand that attracts and retains better talent and clients? Voltaire brings the expertise of world class Advertising Agencies without the overheads or headcount. Expect Voltaire to operate at a fraction of the cost of a full service creative/design agency.
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Fast. Certainly faster than any Agency. Every project will be scoped and time will naturally be linked to the depth required - which we will agree together.
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Great question. The short answer is strong brands attract better talent and clients. The blog section of this site shares much more perspective and insight. Click here
Twenty years in advertising at WPP & Publicis, twenty years married to the legal profession (my terrific wife!), twenty years of drawing parallels between the two, and twenty years’ lambasting on how inadequately branded and marketed law firms are. The wider professional services industry, to boot.
I couldn’t take it anymore. So I am bringing what I know about brand building to the professional services world, in the hope that in another twenty years, I might have a little peace of mind.
Behind Voltaire
Alex Walker
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