Services

A brand is more than simply the reputation of a firm and what it is good at. It is the essence of what it is like to work for, or with, a firm. It acts as a magnet to draw talent and clients of the right fit. People should feel proud to wear the badge, and clients willing to recommend the brand to their friends and colleagues.

Find more perspective on the importance of brands in professional services in our blog

What we do

Category Analysis

Identification of category norms (“the clutter”) through competitor review of language, claims, semiotics => understand why, where and how to differentiate your brand from your peers.

Brand Positioning

Develop compelling brand identity, based on the characteristics, attitudes and personality of your people. Underpins the tone, style and messaging of all activities => the key output.

Design

Partner with experienced brand designers to bring the brand positioning to life through visual id. Logos, colour scheme, guidelines => then applied to your firm’s key visual assets.

Brand Launch

Internal & external communications strategy and onboarding material => successfully launch and embed a new brand positioning within your team and current / prospect clients.

Measurement

Establish KPI’s and measurement to gauge your current and future brand’s health => amplify your company’s valuation.

Brand Messaging

Use the brand’s positioning to sharpen your overall sales pitch and apply it to all divisions / aspects of your business => make the sum of the parts add up to a greater whole.